Dulce Gracia

OUR CREDO We believe in integrity, excellence, and teamwork as the core values that guide our organization. We believe in innovation, creativity, human talent, and continuous improvement as essential pillars for delivering value to our customers. We believe in our great responsibility to offer quality products that promote a more conscious and healthy diet, ensuring the satisfaction of our customers. We believe in our commitment to sustainability in our processes and packaging, ensuring a positive impact on the environment for future generations. We believe that our relationships with suppliers should be based on responsibility and honesty, fostering mutually beneficial partnerships. We believe that understanding and responding to our customers needs is essential for our success and the foundation of our growth. Together, we strive to create a healthier future for our community and the planet.

OUR MISSION To offer a delightful experience of healthy desserts that delights our customers, using natural and nutritious ingredients, gluten-free and without added sugars, while promoting sustainable practices in every stage of our production. We are committed to reducing waste and using biodegradable packaging made from bamboo fiber and sugarcane bagasse, thus contributing to a healthier and more sustainable future for current and future generations.

OUR VISION To be recognized as leaders in the healthy dessert industry, inspiring new generations to adopt a more conscious and healthy lifestyle. We aspire to have a positive impact on the environment through innovation in our processes and products, and to foster a community that values health, sustainability and well-being.

VALUES Health and Wellness Sustainability Quality Innovation Transparency Social Responsibility Teamwork Empathy

OUR HISTORY DULCE GRACIA was born in the midst of the Covid-19 pandemic, driven by the pursuit of a healthy lifestyle and following the recommendations of Rodrigo Garduños 54D fitness training program. Noticing that specialized stores always offered the same unappealing diet products, we decided to start making sugar-free desserts. In March 2020, we launched our first product: a delicious lemon cake. Just one year later, we expanded our portfolio to eight products. In 2022, we began researching the healthy dessert market in the United States, as during our trips to United States, we could only find KETO products with unpleasant flavors and no healthy dessert options. In 2023, we decided to give a new twist to the Dulce Gracia brand to introduce it into the U.S. market.

First, we focused on product quality by obtaining sanitary registration in Colombia (RESOLUTION No. 2023048034) and registering our company with the FDA (Food Facility Registration 11723052938 and Unique Facility ID D-U-N-S 963541104. We also conducted a market study of our products in the United States and relaunched our brand with an updated logo and image. We are committed to sustainability in our products, processes, and packaging, recognizing how important this is for new generations. Additionally, as part of our social responsibility, we support the organization SOÑAR DESPIERTO CALI, allocating a portion of our export sales profits and providing products for various activities.

TARGET AUDIENCE

• Families with Children: Parents who seek healthy and delicious dessert options for their kids, concerned about nutrition and family well-being.
• Athletes and Fitness Enthusiasts: Active individuals who lead a healthy lifestyle and look for low-sugar and low-carb snacks and desserts to complement their diet and exercise routine.
• People with Dietary Restrictions: Consumers who have allergies, intolerances, or follow special diets (vegan, vegetarian, gluten-free) and seek desserts that align with their dietary needs.
• Sustainability-Conscious Consumers: Individuals who value environmentally friendly practices and look for products that reflect their commitment to sustainability.
• Millennials and Generation Z: Young adults who are health and environmentally conscious, preferring brands that align with their values and lifestyle.

WHAT THE DIFFERENTIATES US FROM COMPETITORS? Verified Certifications: We are verified by B2B and have all the necessary documentation for exporting, ensuring the quality and legality of our products.

• High-Quality Ingredients: We use high-quality almond flour and sugar-free stevia, offering desserts that are both delicious and nutritious.
• Nutritional Transparency: Our honesty in the caloric table allows consumers to make informed decisions about their diet.
• Ideal Sizes: We offer mini cakes and snacks in perfect portions for sharing or enjoying throughout the week.
• Sustainable Packaging: Our packaging is eco-friendly, made from 100% recycled material, reflecting our commitment to the environment.
• Unique Proposition: Our products are gluten-free & sugar-free, making them a healthier option compared to many alternatives on the market. 

OUR CAPACITY Our full-time production capacity is impressive, with a volume capability of 216,463 pounds, equivalent to 18 pallets or 4.5 forty-foot containers. Our factory spans 540 square meters. OUR SOCIAL RESPONSIBILITY Furthermore, we believe in social responsibility, which is why a portion of our profits is donated to the SOÑAR DESPIERTO CALI foundation (@sdespiertocali).